1	Mike’s Marketing Plan Mike Adams with McColly Real Estate Discover the Difference…
2	Market Summary Market: past, present, & future The Real Estate Market has changed a lot over the years. The biggest change has been the conversion from paper media to electronic media. We are now in the darker blue tones for paper-media.
3	Market Summary Market: past, present, & future Present: Electronic Media is the way Real Estate Marketing is conducted today. *80% - 85% of home buyers start their home search on the Internet.
4	Market Summary Market: past, present, & future Future: No one knows for sure what the Future holds but with technology changing and evolving at an exponential pace the computers and marketing plans we have today will surly evolve with them.
5	Mike’s Marketing Plan At any given time there are thousands of properties for sale. Mike gets your property noticed by: Mounting an Aggressive Marketing Campaign Including : Multi - Level Marketing Internet advertising in over 1,000 locations Signage of various types and locations MLS Service Open Houses Print Ads Newsletters (both electronic and paper) Direct Mail Door to Door Marketing Telemarketing
6	Competition The competitive landscape: Most Real Estate Salespeople have the same marketing Program. Put up a sign, run a couple of ad’s, put in MLS, and HOPE FOR THE BEST! Mike has a much stronger position as you just saw. With Mike’s technological expertise and his marketing abilities it would be extremely difficult for anyone else to do the things he can do.
7	Positioning McColly Real Estate: Is the #1 Market leader in Northwest Indiana. More Agents More Buyers More Sellers More Open Houses Top 100 Real Estate Companies in the United States Consumer Pledge: Mike and McColly Real Estate will help you get The Most Money In the Shortest Time With the Least Inconvenience
8	Communication Strategies 80%- 85% of the home buyers start On-Line! Nearly 100% of Commercial and Land Buyers start On- Line! 45% of the home buyers know someone in your neighborhood! Mike uses this information and other facts to: Place high tech HTML ad’s in places where buyers look (over 1000 locations!) Conduct a Door to Door informational campaign in your neighborhood Holds Open House Conducts Direct Mail Campaigns Conducts Telemarketing Campaigns
9	Advertising Strategy & Execution Overview of strategy: Market your Property in over 1000 Locations on line! Market your Home Door to Door in your neighborhood with informational documents and Signage! Conduct Direct Marketing campaign! Overview of media: Use all forms of media, Internet, Signage, Electronic and Paper Overview of ad spending: ALL COSTS ARE BORNE BY MIKE & McCOLLY REAL ESTATE
10	Pricing & Terms Pricing Compare to similar houses (CMA) Price and terms that Mike and you, the seller agree on Policies Due to the high cost of marketing any property, the programming of the ad’s, assessing conversions, and extremely high cost of other Media. Mike has a minimum fee for services and a minimum commitment time for sellers.
11	Vertical Markets/Segments Vertical market opportunities Market on mccolly.com Market on mccolly.info (Mike’s Personal Domain) Market on nwihomefinders.com (Mike’s Personal Domain) Market on realtor.com Market with Visual Tours (Virtual tour of your property!) Market on Delta Media Group Sites Market on MLS Market on Internet Data Exchange (IDX) enabled websites Market on over 1000 affiliated web sites Market on mainstream and off the beaten path internet ad sites MIKE GETS YOUR PROPERTY NOTICED
12	ON LINE TOURS All Marketed Properties have an on line virtual tour. This one had 700 views in three days and an accepted offer!!
13	Web Marketing Stats Mostly Prospective Buyers (over 4,000) mikeadams.mccolly.com complied by DELTA MEDIA GP
14	Web Marketing Stats Number of Page Views (over 20,000) mikeadams.mccolly.com complied by DELTA MEDIA GP
15	Full Site Coverage by Google Over 500 indexed Pages on Google mikeadams.mccolly.com complied by Mike Adams
16	CASE STUDY A Nevada seller (property located in Lake County, Indiana) contacted Mike on line by answering one of his internet advertisements. He had just ended a listing agreement with a traditional broker. Mike agreed to market the property. The property sold to buyer from Chicago that answered a marketing advertisement in 20 DAYS. Simple Fact: Properties that get noticed and are priced right get SOLD! Now, Mike is not claiming to be able to sell all properties in 20 days, but his marketing plan does work, gets your property noticed, and it can and has produced this kind of results!!
17	Mike’s Marketing Plan Mike Adams with McColly Real Estate Residential, Commercial, Land Nobody does it better!! Call 219-840-0214 Discover the Difference… SOLD Copyright © Mike Adams 2007-2008 in entirety rights reserved